Case Studies
Luxury Brand eCommerce and digital Marketing Analytics
The Problem
The Brand used numerous platforms, marketing strategies, paid and organic avenues to engage their clients and deliver a superior and relevant experience. Because of this multifaceted approach, there were consuming insights and analytics from each and individual platform. This often led to not being able to compare apples to apples, and having to manually transfer the data into a spreadsheet to look across their entire marketing activity and performance. Such a time consuming task led to not having the latest data a their fingertips to help make the best decisions in real time. The team not only lacked the proper tool, but also needed help with deciphering their data.
The solution
Instead of checking each individual platform or keeping a spreadsheet, the brand’s Digital Marketing Manager used MetriX to immediately see which channels are driving best results and used those insights to strategically think about future campaign investments. Along with MetriX insights, as well as with our analyst support, the team was empowered to exceed their growth goals. There is real power in knowing what content and channel is performing the best, especially from a macro level. When you can see which content is having the most impact across all channels, down to audience insights, and which content may be performing higher on a specific channel, you can get a better idea of what your audience really wants.