Case Studies
National Car Insurance
The Problem
Our client, a national car insurance provider, wanted to improve marketing effectiveness and call center spend to improve business efficiencies and increase profits. Customer data was stored in several different sources and syncing the data together was the main challenge that prohibited decision making that provided results.
The Result
Bowery Data created a Know Your Customer (KYC) database which unified customer records from the insurance company’s multiple sources. The client was able to improve customer engagement and increase retention through the use of predictive models. They were able to account for every dollar spent on customer acquisition and calculate cost per sale. By delivering near real time dashboards, we were able to help the insurance client reduce their cost of acquisition by 45%.