In U.S Amazon, Walmart, Target are the top retail sites for ad spending

$2.3 B

MediaRadar conducted an advertising activity on 22 large retailer sites and stated that Amazon, Walmart, Target are the top retail sites for ad spending, and have received $2.3 billion from January to May. Consumer packaged goods contributed 17%  which accounts for about $500 million in spending. Reckitt Benckiser, Kellogg and Mondelez are the constant CPG spenders. spending on retail sites in the Q4 of 2022, is typically quiet and seen $343 million spent.

$4.7 T

As per the 2022 Marketing Investment Forecast, marketing investments have seen a growth rate of $1.1 trillion from 2021 and the annual marketing spending would reach $4.7 trillion by 2025. Mainly the U.S companies spend the most on marketing $1.4 trillion or 40% of global marketing spend in 2021. They spend a relatively huge amount on marketing – 7.7% of revenue versus the global average of 5.6%.

35.4%

According to the Interactive Advertising Bureau and PwC U.S digital advertising revenue was pulled up by 35.4% YOY to $189.3 billion in 2021. This is the highest level of increment from 2006. All digital channels notched significant gains digital video is up by 50% YOY to $39.5 billion, social media ramp up by 39.3% YoY to $57.7 billion, search also grew considerably at 32.8% YoY. 

33%

Taking Stock With Teens survey revealed that TikTok has replaced Snapchat as the best-loved social media app for US teens. For the first time, 33% of the users said TikTok was their favorite social media app and 31% voted for Snapchat. Despite TikTok’s popularity still, Instagram lead engagement with 89% of the user saying they used it at least once per month then by Snap at 84% and TikTok at 80%.

200%

After the pandemic, 2022 is likely to be a record-breaking year for weddings nearly 2.6 million weddings are expected to take place. Due to this wedding-related products and services are predicted to rise 31% to $68.66 billion and there is a 200% increase in sales this year