Amazon Generated $31.77 Billion in Subscription Revenue
$60B
As per US agencies and marketing professionals, 47% of the people opt for connected TV (CTV) as the no.1 video type in order to achieve their advertising goals. US video ad spending has been pulled up as the majority of the respondents believe video is the most valuable ad channel. In 2021, ad spending raised by 45.4% and as per eMarketers forecasts this percentage would further increase to $60 billion for video ads on computers, mobile phones, CTVs, and other connected devices.
66%
According to a new CreatorIQ and Tribe Dynamics survey, 66% of brands have shifted their budgets to power creator-driven marketing campaigns in the past year than the last year. Instagram and Instagram Stories remain the top social platforms for creator campaigns. Now 96% of brands and 88% of influencers are using Instagram Stories, on the other hand, 46% of brands and 42% of influencers are regularly using TikTok.
26.6M
As per eMarketers predictions, in 2021, two-thirds of the US population and three-quarters of internet users visited YouTube monthly. On monthly basis, 225.8 million people viewed videos on YouTube than Facebook 1that is 79.1 million. Now TikTok—is eating into YouTube’s dominance. When compared to the previous year, in 2022, YouTube will just increase to 1.5 percent, while TikTok will be more up to 13 points TikTok is ramping up very quickly. By 2025, in the U.S, there will be 24.2 million TikTok users ages 18 to 24 and 26.6 million YouTube users.
15%
Like Amazon prime and Apple Care membership programs now both Best Buy and Walmart are pushing their membership programs. In 2021, Amazon generated $31.77 billion in subscription revenue which is a 15% rise YOY. In 2022, this percentage would further rise as the cost of Prime membership for US subscribers has increased.
2.5B
Generation Alpha is the next generation of consumers who are born between 2010 and 2025 and by 2025 Gen Alpha will be 2.5 billion members across the globe. Gen Alpha is the digital-first generation in order to reach them, social media is the first source. Through online videos 24% and social media 19% have the greatest impact on Gen Alpha's purchasing decisions.