QR Codes Have Become an Essential Tool for Marketers

42.6%

After the pandemic QR Codes have become an essential tool for marketers to connect with their customers. In the U.S, eMarketer predicts that 83.4 million adults of 37.5% would scan a QR code by end of 2022 and this percentage rises to 42.6% by 2025. The number of smartphone QR code scanners would rise at a compound annual growth rate of 8.7% by 2025.

52.0% 

In the US, YouTube with 52.0% has ranked as the top app to watch live content. Then followed by Facebook app ranks at second place to watch live video with 42.6% then the third place was a tie between Instagram and TikTok with 33.4%. Whereas TikTok is the top live streaming destination for 16- to 24-year-old and Facebook for 25 to 44 ages.  

129.8M

At the end of Q1, which ended on January 1, 2022, Disney has seen a 34% increase in YOY revenue and there is a slight increase in the subscription fee led to rising in the revenue of 196.4 million. Disney+ hit 129.8 million subscribers, above analyst predictions. In the US, Disney+ recorded 42.9 million subscribers by the end of Q1, 2022.

50M

On account of Black History Month, Triller has vowed 50 million guaranteed views to Black creators in February. Walmart and NYX Professional have teamed up with Triller to provide monetization chances and brand deals for more than 200 creators as a part of the pledge for Black Creators.

25%

As per Gartner's report, many of the companies are most likely to invest in the metaverse. eMarketers predicts that 25% of people would spend at least one hour a day at work, shop, attend school, consume entertainment by 2026. Facebook company has announced that it would invest $50 million to create a metaverse.