Influencer Marketing Spending Grew 42% to $13.8 Billion in 2021
55%
A report from Digital Turbine stated that before the holiday season began, more than half 55% of the consumers download at least one new shopping app. Amazon, Walmart and Target are the top shopping apps that were frequently downloaded and Nike, Etsy, Poshmark, Fetch Rewards are treated as climbers as these are downloaded more than above average percentage. Apptopia found that, in the U.S, Amazon, Walmart and Wish are the top downloaded apps.
$37B
A year-end report by influencer platform Collabstr states that spending on influencer marketing has been increasing. In 2021, worldwide this spending rose to 42% to $13.8 billion and further raises to $ 15 billion by the end of 2022. As per eMarketers predictions, social commerce sales in the U.S pull up by $37 billion this year which is up by 35.8%. By 2025 this percentage raise to $80 billion.
70%
As per research from a global influencer marketing agency, TAKUMI, after the epidemic of COVID 19, 70% of the marketers are willing to choose creators in brand campaigns. Whereas 69% say that influencer marketing budgets represent their total marketing budget. The research also found that 46% of the consumers are more likely to purchase a product or service stated by the creator. Influencer marketing is actually booming in the older generation 16 to 34 year-olds was 57% whereas 35 to 44 year-olds was 61%.
$3.13B
In recent years, Hulu has shared the largest share of connected TV (CTV) ad revenue. This revenue rose to $3.13 billion in 2021 which is up by 44% than the previous year. Its competitor like ViacomCBS’ Paramount shares $822 million revenue, NBCUniversal’s Peacock with $279 million, and Tubi with $250 million.
$19.10B
As per eMarketer predictions connected TV (CTV) and programmatic ad spending has increased to $19.10 billion which is up by $17.44 billion than the previous year. As per August 2021 polling by Deloitte, it revealed that 50% of the millennials and 34% of Gen Zers are resuming back their streaming video subscription which they are about to cancel. In 2021, the U.S CTV account for at least 1 in 10 US programmatic display ad dollars.