Wholesale Prices Increased by 9.6% Since November

9.6%

The Labor Department stated that wholesale prices have increased to 9.6% compared to the prior year and the core producer price index raised to a 6.9% pace. This is the highest level rise from November 2010. Keep out the food, trade services and energy the prices rose to 0.7% for the month making core PPI (Producer Price Index) at 6.9% this is the top gain.

0.8%

Recently Instagram has introduced new tools in order to hold teenagers on the platform safely. Younger users aged 12 to 17 have just pushed up 0.8% in 2021 and by 2025 this rate would further reduce to 0.2%. In US 0-11 age group has 1.8% users, the 12-17 age group has 11.7% users, the 18-24 age group has 17.0% users, 25-34 age group has maximum users of 29.1%.

81%

As per the report from Advertiser Perceptions corporate responsibility and brand values have been playing a crucial role in media buying. 81% of the brands and agency partners agree that quality has held more influence on decision-making in 2021. 60% of marketers want to drop the media partners who fail to meet their expectations. In this year, 39% of them reduced spending on the majority of the platforms. These findings were driven from 250 advertisers among them 57% agency side and 43% are marketers.

77%

In 2022, in-house agencies seem to be in an edge position. IHAF has conducted a survey with 265 companies and the findings were in 2021, 7% of in-house agencies are back to their offices and 2% are predicted to do so. 80% of them brought marketing assignments in-house. Coming to workflow, 47% has no impact on the rate of productivity and 37% has seen throughput has risen. IHAF found that in-house agencies have developed to 77% which is 7% high then prior years.

$14.44 B

As per eMarketer, Connected TV (CTV) has stood strong as an advertising channel, with the predicted ad spend of $14.44 billion which is 60% high from the prior year. FuboTV is a sports-focused virtual multichannel video programming distributor (vMVPD) which acts as a substitution as cable TV for cord cutters. FuboTV subscribers are up by 108% and revenue has risen to 156% YOY in the last quarter.