Global Advertising Spending will Rose to $763.2 Billion in 2021

64.4%  

Digital marketing has surged drastically above the predictions. As per the latest forecast from GroupM, global advertising spending has been rose from 22.5% to $763.2 billion in 2021. In the previous year, digital advertising holds 60.5%, now it pushes up by 64.4%. In 2021, Zenith forecasts that media advertising increases to 47% to hit $77 billion globally. 

8.7%  

As per forecaster PQ Media, the US and global marketing spending have been bounced remarkably this year. The predictions were, there was an increase of 8.7% to $539 billion in US marketing spending and a 7.2% to $1.376 trillion rises in worldwide marketing spending. Worldwide the digital and alternative media spend would reach $613.89 billion. 

 $6.624T  

eMarketer predicts that, in the upcoming year 2022, US retail sales would pull up by 2.5% to $6.624 trillion Year Over Year (YoY) and these sales further raises to 3.5% by 2023. The Ecommerce sales would raise to 16.1% on the other hand in-store sales would account for 80% of total retail sales. 

 63.9%  

As subscription revenue ramp up in 2021, the US digital audio subscription revenue would push up by 63.9% in 2022, whereas advertising account for 36.1% of total audio revenues. US audio subscription revenues remain stable and Spotify holds more subscription revenue, followed by Apple, Amazon, and Google. Paid subscriptions also increasing in the US simultaneously by end of this year it would reach 121.9 million. 

50%  

Research from Searchmetrics states that about 50% of the top 100 visible websites on Google fail to convey the best page experience on the desktop as per Core Web Vitals update and 44% of them fail on mobile. Over time top-performing domains have been increasing gradually. By 2021, the percentage has raised to 50% on desktop and 56% on mobile.