US Social Commerce Sales Will Rise 24.9% to $45.74 Billion by 2022

8%

Walmart is going to host about 30 livestreaming events in November and December to obtain online sales in this holiday season. In the U.S, Walmart's e-commerce sales pull up by 8% in Q3 which is slightly high when compared to Q2. When U.S. e-commerce sales are compared on a two-year basis then growth has been increased. As per consumer market research group Coresight Research, U.S livestreaming market has a worth of $6 billion in the prior year and this figure would rise to $25 billion by 2023.

19.9%

Digital ad spending in this year has bounced higher than predicted, it has increased to 19.9% to $33 billion instead of 15.0% which is forecasted. In the U.S, Amazon holds the top position with 61.4% of the total world digital ad revenue and then by Google with 38.1% of global growth in digital ad spending. In the coming years, advertisers globally would spend half a trillion dollars on digital ads.

24.9%

In the upcoming year 2022, creators with a low number of followers would play strategically in the influencer marketing world. eMarketers predicts that US social commerce sales would rise 24.9% to $45.74 billion by the end of 2022. As per HypeAuditor data of 2021 stated that 70.7% of influencers with 1,000 to 10,000 followers would charge $100 per Instagram post on the other hand 76.9% of influencers with 1 million followers would charge $1,000 or more. Data from influencer marketing platform Linqia states about 90% of US marketers are willing to work with influencers who are having 5,000 to 100,000 followers in 2021.

6B

Meta is formerly known as Facebook, which owns the top four mobile apps known as WhatsApp, Facebook Messenger, Facebook, and Instagram. In the recent Q3, WhatsApp has got 6 billion downloads and next is Facebook Messenger with 5.4 billion downloads, Instagram with 3.4 billion downloads and then followed by TikTok and Snapchat while seventh place goes to Subway Surfers.

80%

The majority of the U.S population are connected TV (CTV) users. 10 out of 4 US senior citizens are CTV users whereas 80% of young people aged 25 to 54 are CTV users. Coming to Ad-supported video-on-demand (AVOD) viewers they are nearly half of all US internet users. Ad-free streaming services like Netflix and Amazon Prime Video remain as Behemoth.