U.S. Influencer Marketing Spend To Surge 34% To $3.7 Billion This Year

12.2%

TikTok and Instagram provided a platform for the users to promote the brands in front of millions of viewers. A survey has been conducted among 9,000 people in the US, UK, Canada, Germany, France, and Australia and found that 56% of the people do follow normal people on social media than celebrities due to their unique content. 70.7% of influencers below 10,000 subscribers would charge $100 per Instagram post on the other hand 76.9% of influencers with more than 1 million followers charge $1,000 per post. In the U.S spending on influencer marketing would increase from 12.2% to $4.14 billion by end of 2022.

36%

As per BrandTotal analysis, Gen Z is more targeted as this age group would like to purchase through apps. The brands that are most likely to send targeted ads to Gen Z were Walmart in the first place then followed by T.J. Maxx 69%, Nordstrom 68%, Target 64%. Costco 1%, Gap 21% and Dollar Tree 33%. YouTube is the top ad budget and is preferred by young shoppers with 36% then Facebook 25%, Twitter 21% and Instagram 19%.

60%

In the upcoming years, Livestream shopping has the maximum reach to grow in the U.S as it helps the brands and the consumers to interact directly. A survey by fintech company Klarna revealed that only 25% of them attended virtual Livestream shopping events and 60% of them who had attended Livestream shopping had improved their shopping experience. Whereas 47% of them opt to visit a physical stores.

51%

Throughout the pandemic, consumers relied on Google’s digital products, so this led Alphabet to stand as the top-performing company with the largest annual gain of $2 trillion and this is the largest gain since 2009. Then followed by Microsoft with a 51% rise then Apple with 33% gained, Facebook at 23% and Amazon at 5%. In Q3 Alphabet reported a 43% rise in advertising revenue and YouTube ad sales rose to $7.2 billion.

1.5B

As per cloud services company Cloudflare survey, in 2021, TikTok is the most visited website in the world. Then followed by Google, Facebook, Microsoft, Apple, Netflix, and Amazon In September, TikTok has hit the 1 billion user mark and this number would further predicted to reach the 1.5 billion mark by the end of 2022.