Spotify will Hit 41.5 Million Ad-Supported US Listeners by 2021

36.7M

In the U.S, Twitch has the most significant hold over games and live streaming. By end of 2025, it predicted that the percentage of Americans who are live video viewers would rise to 173.3 million and about 36.7 million Americans would be Twitch users. From the past 2019, Twitch has been a benefactor for the creator economy to rise. About 81 streamers have been invested at least $1 million by Twitch since 2019.

83.1M

eMarketers forecast that Spotify soon hit 41.5 million ad-supported listeners in the U.S by 2021. Here is a slight rise of 9.7% over 2020. This rise is due to podcast listening on Spotify and in turn increase ad-supported listeners. By end of 2021, listeners would pull up by 10.1% to hit 83.1 million monthly listeners, making Spotify the most-listened-to service in the US.

85%

A survey conducted in 2021 revealed that YouTube videos are the top predominant medium consumed by children in the U.S, about 85% of them watch YouTube videos. The second option goes to video-on-demand (VOD) with 71%. While gaming content would attract 60% of the viewers. Then fourth place cracked by the social media platforms with 46% of them consuming content.

11%

Virtual try-on of makeup has become crucial to beauty brands in elaborating about their product to their customer in an effective way. Cosmetics brand Jane Iredale has taken an initiative step in opting for augmented reality (AR) technology with their advertising. After this campaign launch, the company has seen an 11% click-through rate (CTR) which exceeds an industry standard by five times and 11% of viewers prefer to virtually try on a shade. As per the data provided by the company, AR activated ads saw a 73% view rate than that of a non-AR ad.

73%

Webinars have become a great opportunity to interact directly with people. About 73% of marketers feel that webinar is the best way to generate quality leads. With a perfect approach, one can promote webinars to get more engagement, leads, revenue, etc. The average time span for each webinar lasts 30 to 60 minutes.