U.S E-commerce Sales Rose to $933.30 Billion
23.6%
After the pandemic, the shopping experience has radically evolved. Through digital experience, customers are able to choose their desire products from a wide range of options, groceries are delivered to their doorsteps and many more. As per eMarketers predictions, in 2021 U.S e-commerce sales rose to $933.30 billion and these sales further raises to 23.6% of total retail sales by end of 2025. In 2021, food, health, beverage and personal care categories have seen huge growth. Ensemble IQ states that in-home sampling methods have seen outstanding growth in e-commerce YOY from 22% to 48%.
29.5M
YouTube has announced that it has hit 50 million YouTube Premium subscribers worldwide and by end of this year eMarketers predict that in the U.S the YouTube Premium would rose to 29.5 million from 23.6 million from the prior year. By 2025, U.S YouTube Premium subscribers would hit 46.6 million. In the U.S the paid digital audio subscriptions are gradually increasing day by day so by end of 2023, it would hit 133.1 million subscriptions.
11.1M
Verizon immerses its virtual experience back to the metaverse with the help of augmented reality (AR). The mobile carrier looks for the fastest speeds of its 5G network with a multimedia experience which provided an opportunity to grab an iPhone 13. This campaign was held in the cities of Chicago, Los Angeles, Miami, New York and Seattle. As per eMarketers predictions, in the U.S, the number of AR users would rose to 11% to 93.3 million by end of 2021 and would hit 110.1 million by 2023.
76%
Research done by the team of global affiliate network Awin.com reveals that about three quarters that is 76% of Instagram influencers hide disclosure somewhere in the post. About 59% influencer disclosure in the middle of the post, 24% of them at the end, 5% at the top of the post and 12% hidden in the comments section.
113.1M
Majority of the YouTube viewers prefer TV screens as the mode to watch the platform's content and this trend is increasing day by day. In the U.S, among 113.1 million YouTube viewers 52.8% of them opt for connected TV to watch the platform's content in 2020. This percentage would rise to 57.7% to 130.8 million by end of 2022. By 2024 the number would further pull up by 60% to 140.1 million viewers prefer CTVs to watch platform's content..