TikTok Hits 1 Billion Monthly Users Worldwide

$100M

Recently YouTube has announced that this platform would like to provide funds of about $100 million in May for the creators of over 30 countries, who have created short videos on YouTube Shorts. TikTok has also released a $200 million creator fund from last July. By end of 2022, Facebook and Instagram would like to invest $1 billion for creators to generate income.

9.3%

After the COVID pandemic, many businesses have shifted to digital evolution as people started to opt for contactless. In spite of these changes, the customer experience leaders were asked which technologies are integrated into their business and the top answer was personalized experiences, but 9.3% of them said it is by ROI. Personalized experience can help to decrease acquisition price by 50%, whereas push up revenue by 5-15% and thus rises the organizing of marketing spend by 10% to 30%.

200M

WPP and Snapchat are the global partners join hands to develop augmented reality (AR) products. Both WPP and Snapchat companies are implementing a scorecard that helps the marketers to track the efficiency of AR efforts and adjust in real-time. Snap is planning to sponsor AR production competition to earn WPP clients in the countries like U.S, U.K and Canada. A Deloitte study commissioned by Snapchat revealed that 94% of them are planning to use AR for shopping at the highest level in 2022 and also said that daily 200 million Snapchat users are engaging with AR functions.

1,000

In the coming days, Google's search product would be visual. The most advanced technology used was Multitask Unified Model (MUM) the company introduced this in May which is 1000 times powerful than BERT. MUM is the most attractive feature which is highlighted by the company as it can provide broad searches with a number of sub-topics related to the search. As per the recent survey, in the U.S 11% of the people aged between 18-34 regularly use visual search and 13% of them used it once.

1B

TikTok has successfully surpassed 1 billion monthly users. TikTok is a partnership with Kantar and Nielsen this allows the advertisers to know the feedback on how users react to their ads. In the US, the total retail social commerce sales would rose $36.62 billion by end of 2021 and would reach $79.64 billion by 2025.