US Digital Ad Spending Would Hit $200 Billion by 2022

65%

In the U.S, YouTube has been a predominant platform for non-TV video content. About 65% of the short-form video viewers opt for YouTube to watch user-generated content, live streams, video game and many more. Nearly 16.5% of the YouTube traffic is from the United States and 1 billion hours of video content is being watched every single day. Then followed by Facebook with 60% are viewing content on social media platforms and then by Instagram 46%, Twitter 36%, and TikTok 35%.

3.26B

Worldwide digital video viewers surpass 3 billion in the last year and there are some predictions that this number would rose to 3.26 billion by the end of 2021. From these 3 billion viewers 4 out of 3 are netizens. When compared globally 40% of the people download or view the streaming video at least once per month. So worldwide digital video viewers would extend to 3.64 billion by 2025 and OTT subscribers would hit 2.15 billion people

20M

The International Alliance of Theatrical Stage Employees (IATSE) stated that in the United States that Apple has less than 20 million subscriptions as of July. This Apple TV+ streaming service has begun in the fall of 2019. Apple has nearly invested $15 million per episode for the shows like “The Morning Show” so as to provide premium content to the users. The company also offers many free trials with the purchase of new mobile phones or tablets. Other services like Netflix account for 209 million subscribers and Disney+ with 116 million subscribers as of Q2.

$200B

In the U.S, digital ad spending would hit $200 billion by 2022 after reaching $190.43 billion by end of this year. Here is a 14.8% growth when digital ad spending reached $165.81 million in the U.S. As per data presented by Wette.de, for the first time, the industry has set to ramp up $200 billion by 2022 after an additional growth of 10.7%.

4%

Subway has hit the largest sales in August since 2013 with the help of new updates in its menu. The U.S restaurant sales rose to 4% when compared to 2019 sales. The sandwich chain would ramp up $1 billion by the end of this year sales. In a survey conducted by 66,000 customers revealed that 83% of them said that they have been enjoying the menu updates. Piplsay survey states that 45% of U.S consumers said the company should drop Megan Rapinoe.