U.S. E-commerce Sales Expected to Grow 13.7% in 2021
6%
Walmart is now in partnership with Meredith Corporation in order to promote AI-powered meal planning, shoppable recipes, visual search to help people to prepare their meals. It has been a year that the company has combined the Walmart grocery app with Walmart app. In Q2, Walmart has seen a significant rise in grocery and e-commerce by 6% YOY. During pandemic e-commerce sales has seen a huge boom of $75 billion worldwide.
$3.5B
After the pandemic, in the US B2B advertising has seen massive growth in the tech industry. In 2020, it has reached about 50.3% growth and by end of this year, it is predicted that ad spending would rose $3.5 billion. Tech products and services would account for a 30% share of B2B digital ad spend. Then followed by health care which is the second largest growing B2B vertical in 2020 with 45.8% ad spend growing. Tech products and services B2B ad spending would decrease to 15.9% and mark $4.74 billion by 2023.
44%
Since the outbreak of the pandemic many consumers opt for digital shopping options, but from the start of 2021 many consumers are into stores. Recent Forbes reports state that, visits to in-store, restaurant and entertainment locations have risen to 44%. A study of over 3,000 shoppers stated that 75% would like to change the brand preference and 80% of them search for deals while they shop in-store. 82% of their product purchase decisions were made while in a store, 62% are made due to need and 16% of the purchase decision are made due to in-store promotions.
$100M
Facebook has proclaimed a $100-million commitment to aid small businesses that are owned by women as well as minorities by purchasing their invoices. The Facebook Invoice Fast Track program offers money to these small businesses instead of from their customers. With this program, Facebook is trying to build relationships and approximately supporting about 30,000 small businesses. Businesses can raise outstanding invoices of a minimum of $1000
13.7%
A successful e-commerce journey strategy should be engaging and at the same time, it should be effective for the audience. COVID-19 has drastically changed e-commerce behavior in the U.S. In 2021, the e-commerce market was expected to rise to 13.7% to $908.73 billion. By 2024, eMarketer predicts that global e-commerce would pull up by $6 trillion by 2024.