YouTube Premium Will Accrue 23.6 Million US Subscribers

55.6M

In the U.S, Twitter finally released its Super Follows feature. By this, it allows the creators with 10,000 followers as a pair of fees for fans as a monthly subscription fee for exclusive content. These new features have a greater chance of success. It is estimated that Twitter’s monthly user base in the US would rose by 0.2% of 55.6 million by end of this year and the number of global monthly users would be pull up slowly through 2025.

23.6M

As per the Alphabet report, the U.S. YouTube Premium subscribers account for 67% in 2020 and by the end of this year. YouTube offers ad-free video watching even includes access to YouTube Music Premium. eMarketers predicts that YouTube Premium subscribers would be 23.6 million by year-end 2021, which is a relatively high of 18% over 2020. This growth rate would surpass the 25 million mark by 2022

23%

Snapchat Trends provides marketers competitive understanding and also calculates customer trust for a brand, product or campaign. Each day Snapchat offers a huge number of conversations among the 293 million people who use the photo-messaging app. Daily active users (DAUs) in Q2 have raised to 23% from the prior year. The expansion of the user base and larger selection of advertising formats helped Snapchat to push up its revenue to $982.1 million. Snapchat is widely popular among the younger generation. In the U.S, it has reached 90% of people aged 13 to 24. It is forecast that digitally native [DTC] e-commerce sales would reach $129.3 billion in 2021.

37%

As per Kantar's latest Media Reactions report, the percentage of consumers exposed to ads on TikTok has doubled in 2021 to 37% to 19% compared to the prior year. This poll research has been done with 900 marketing professionals, 14,500 consumers across and 23 markets and Kantar states that the results are representative of about 80% of global media spend. Despite some controversy, TikTok has won as the first non-Facebook mobile app to ramp up 3 billion downloads. Then consumers ranked Amazon at no. 2 on ad receptiveness and followed by Instagram, Google and Twitter.

70%

As per the new researches, it is found that US children experience ads on YouTube rather than on any other platform. In April 2021, 70% of children aged between 2 to 12 have experienced ads on YouTube and 36% have stated that they have encountered the same ads on TV. In this age group, the digital video platforms have more ad reach than social media 17% and gaming 14%.