U.S. Paid Digital Audio Subscribers will Hit 121.9 Million

13.9M

eMarketer predicts that the count of social buyers on Pinterest in the U.S has been pulled up by 30.5% for a total of 12.0 million in the prior year. By the end of 2021, this number would rise to 16.4% to gain 13.9 million. Pinterest has united with Shopify to efficiently make retailers use Pinterest tags and merchandise uploads on the site. By 2022, Pinterest buyers would hit 15.1 million social buyers and 16.0 million by 2023.

121.9M

In the U.S, the percentage of paid digital audio subscribers would be 121.9 million in 2021, which is 11% higher compared to 2020's total. As per the earlier estimation, paid audio listeners have been raised by 5 million. eMarketers predicts that about 40% of U.S internet users will be paid audio subscribers by the end of 2021. Spotify Premium subscribers account for 36.7%, Apple Music listeners for 30.3%, YouTube by 19.4%. Pandora was 5.4%. It is forecasted that by 2023 over 130 million people in the US will subscribe to paid audio.

14.5%

Out-of-home (OOH) advertising is highly affected due to pandemic. But in 2021, US OOH ad spending would rose 14.5% for a total of $6.96 billion and the digital out-of-home (DOOH) ad spending will account for just 31.2%. As per the Out of Home Advertising Association of America (OAAA), OOH ad revenue raised from 67.7% in Q1 2020 to 85.7% in Q1 2021. In 2021, US advertisers will spend $6.96 billion on OOH ads, up from $6.08 billion in 2020.

20%

2021 Advertiser Perceptions Trust Report revealed that advertisers who have been applying for corporate responsibility and brand values to media spending decisions have raised more than 20% from a prior year to 82%. About 54% of them would modify how and where they spend media budget to defund that intended to mislead. 59% will demote a media partner based on trust factors and 40% have already done so. While 79% believed that platforms should be safer from harmful content on their sites, including content posted by users.

500,000

A cybersecurity summit was held with the CEOs in sectors ranging from tech to insurance, so the big tech companies committed to spending billions on cybersecurity. Google announced that it would invest $10 billion and Microsoft $20 billion over five years to strengthen cybersecurity. They are Committed to provide stronger security tools and skills training to workers to accomplish the roughly 500,000 unfilled U.S. cybersecurity jobs. In order to help government agencies to upgrade their security systems, Microsoft would like to invest $150 million. IBM would like to train more than 150,000 people in cybersecurity skills in three years.