Facebook Ad Sales Increased 46% during Q1 2021
46%
Facebook has reported that its Q1 sales results have been increased by 46% from the prior year to $25.44 billion as the market analysts raised their spending on social media. The average cost per advertisement pushed up by 30%, while the number of ads delivered rose by 12%. Worldwide the daily active users from Facebook, Instagram, Messenger and WhatsApp increased to 15% from a year earlier to 2.72 billion. Whereas only Facebook daily active users ramp up by 8% to 1.88 billion, but this number in U.S and Canada has slightly modified at 195 million. The total expenses for 2021 were predicted to be $70 to 73 billion, up from an earlier outlook of $68 to $73 billion.
$6B
Livestreaming has been gaining popularity between brands and consumers as it is allowing an immersive shopping experience. Coresight Research predicts that live-streaming would be the top trend and its market forecasted to reach $6 billion in 2021, $25 billion by 2023. The survey stated that in March nearly 80.6% of U.S consumers used social media platforms, among 60% of social media users used social platforms for their shopping process. According to the forecast, 47.9% of consumers who are using social media as part of their purchasing process follow influencers, celebrities on these platforms.
$6.91B
CNBC reported that Amazon ad sales ramp up by 77% to $6.91 billion in Q1 as the marketers are seeking online shoppers and its e-commerce revenue pushed up by 44% to $52.9 billion, trying to drive total sales to $108.5 billion. CEO of Amazon Jeff Bezos reported that worldwide there are more than 200 million people belongs to Amazon Prime. The company predicts that the revenue during the present quarter would reach $110 billion to $116 billion or 23% to 30% more than the previous year's 88.9 billion. eMarketer forecast that Amazon's U.S. ad business would rose by 30% in 2021 that will cross $20 billion for the first time, and exceeds $30 billion by 2023.
$908.73B
Pandemic propels the demand for ecommerce. eMarketer predicts that in 2021, US retail ecommerce sales rose by 13.7% to $908.73 billion. Before the pandemic, the sales would rise 12.8% to gain $761.26 billion. In 2021, Ecommerce sales would push up 15.5% to $5.856 trillion in total retail sales. Among ecommerce category accessories would increase 18.9% and the adoption of digital grocery will continue to drive growth for food or beverage (18.1%) and health or personal care or beauty (16.1%). In 2021, books or music, or video contribute 69.1% and computer or consumer electronics contribute 53.2% these two categories generate sales in ecommerce.
54%
Apple has reported its financial results for 2021 Q2 that ended March 27, its revenue has raised $89.6 billion to 54% year over year. CEO Tim Cook said that services sales that include the App Store, the cloud, advertising, Apple Music, Apple Pay and Apple TV+ gained 27% YoY growth to $16.9 billion on the quarter. Due to the demand for iPhone 12 with features of 5G and a better camera system, iPhone sales have been pushed up by 66% YOY. The company added 40 million paid subscriptions to reach 660 million, which is twice the total number from just over two years ago.