Marketers to Spend 15% More on Advertising in 2021

15%  

Marketers and companies in the United States are anticipated to spend 15% more on digital advertising in 2021 than the prior year, ad-spending growth is projected to be the fastest growth in the postwar era. The Wall Street Journal reported that among the digital-advertising players, the first largest player in digital advertising was Google, then followed by Facebook with the quarterly ad revenue pulled up by 46%, then by Amazon as the ad sales rose by 77% whereas Snap’s revenue ramps up by 66% and Pinterest’s by 78%. GroupM forecast that U.S. ad spending increases by 15% to $250.7 billion in 2021, excluding political ad dollars.  

180M  

Neal Mohan, the Chief Product Officer at YouTube reported that television is the fastest growing screen for YouTube. 70% of the viewers prefer to view YouTube on mobile phones, where 180 million hours of YouTube content is viewed on television screens per day. As per Comscore data cited by the video giant, YouTube now represents 40% of watch time among ad-supported streamers. Dubbed Brandcast reported that more than 120 million U.S consumers streamed to YouTube or YouTube TV through TV screens last December. After the pandemic, YouTube ad revenue rose to 49% to $6 billion in Q1 2021.  

280M  

At the IAB NewFronts, Snap reported that it is planning to open a Creator marketplace that helps to connect creators on the platform with 280 million-strong user advertisers, initially it connects with 200 million users who grab with AR every day. Over 400 million viewers watched shows on Snapchat in 2020, where 90% of them are U.S Gen Z population. On other hand, Twitter has rose 34% in video viewing on the platform year-over-year. 

$19.97 

Interactive Advertising Bureau (IAB) has conducted a survey which states that the majority of the marketers have boosted their spending on connected TV (CTV) by 22% to $19.97 million. CTV development is faster, where 4% to $17.55 million gain is from mobile video and 3% to $17.56 million is from desktop video. In 2021, 73% of CTV consumers have shifted budget from broadcast and cable to CTV and 35% of consumers predicted to rose in CTV video ad spending. The largest growth categories for CTV spending are health and wellness with a 144% profit, then by finance 97%, travel 92%, telecom 71% and media & entertainment 48%. 

$2.03 

IPG, the global provider of marketing solutions stated that its first-quarter net revenue increased to $2.03 billion, beating the consensus estimate by 2.8%. In Q1 its net income was $91.7 million which was adjusted EBITA before the restructuring of $265.9 million. The company's organic revenue pulled up by 1.9% and a minute drop of 0.2% in the U.S and a 6.3% rise internationally. The company expects to build a strong start to the year as the economy returns to full strength and it predicated to deliver full-year organic growth in 2021 to 5% to 6%.