Most of the Advertisers using Paid Branded Content
20%
As per the market research firm Advertiser Perceptions, most of the advertisers using paid branded content and influencers saying that by doing so it will be more critical in the prior year. The study found that 32% of respondents rose their spending on branded content and 25% spent more to back influencers in the second half of 2020. Currently, marketers are investing 20% of their digital ad budgets into branded content and influencer marketing. They invest in another digital channel that includes paid search (14%), display (13%), paid social (12%), and digital video (12%). Advertiser Perceptions interviewed over 205 advertisers in the US in November of which 46% are brand marketers and 54% are from agencies.
56.8%
Google continues to keep its position on the top in search advertising. Google would account for an immense 56.8% share of all US search ad revenue in 2021. Amazon is the only company to gain search ad revenue share after Google. Amazon surpassed Microsoft in 2018 to become the second-largest search ad seller in the US. Now Amazon will collect a comparatively low 19%, but the brand’s digital ad revenue share has been constantly growing as it searches to disrupt Google’s dominance. Then followed by Microsoft 5.3%, Verizon Media 1.3%, Yelp 1.2%, Walmart 1.1%, IAC 0.6% and others 15.8%.
$3.43B
The New York-based ad giant, which owns agencies like BBDO, DDB and OMD reported that the world-wide revenue in Q1 rose 0.6% to $3.43 billion, from $3.4 billion in the same period from the prior year. As per FactSet forecast, that topped revenue expectations of $3.25 billion and organic revenue dropped to 1.8%. The decline beat expectations of a drop of more than 6%. By contrast, organic revenue dropped to 9.6% in Q4 of 2020. Omnicom’s CRM Precision Marketing discipline said that it saw a 7.2% rise in organic revenue. CRM Experiential, which includes the company events business, dropped 33.2%. It also said that the company PR business reduced to 3.5% while advertising rose to 1.2%, healthcare was normal, media grew in the first quarter. Organic revenue decreased 1% in the U.S
$4.36B
In 2020, about 214 million people in the United States play video games one hour or more per week. 75% of all U.S. families have at least one player who plays video games. Totally, 64% of U.S. adults and 70% of under 18 regularly play video games. The aged between 18 and 34 play video games are 38% and the aged 65 and above players are 6%. Interestingly, the number of women adopting this hobby has risen to 41%. According to eMarketer, mobile gaming ads drove $3.96 billion in revenue in 2020, which forecast that this number rises to $4.36 billion in 2021.
66%
As per Pew Research Center, about 65% of U.S consumers aged between 18 to 29 said that they have been using Snapchat, on other hand aged between 30 to 49 who are using it are 24%. Snap’s revenue has been pushed up by 66% from a year earlier to $769.6 million in Q1 as photo-messaging app Snapchat saw 22% growth in daily average users (DAUs) to 280 million. During the first three months of the year, the app has attached 15 million DAUs, including 12 million outside the U.S. and Europe where it has the most users. Snap predicts that its revenue for Q2 will be in the range of $820 million to $840 million, or 80%-85% higher than the $454 million it saw in Q2 2020.