17% of Digital Marketers using AI/ML

63%

In a survey of 350 marketing leaders from November 2020 through December 2020, Gartner found that 63% of digital marketers are struggling to deliver personalized experiences to their customers. The survey also revealed that 17% are using artificial intelligence (AI) or machine learning (ML) widely across the marketing function and 84% believe that AI/ML enhances the marketing function’s ability that helps to deliver real-time, personalized experiences to customers. The marketers who said delivering personalized experiences to customers was a challenge increased to 23% in 2021 from 15% in 2019 and mapping digital marketing message to audience channel preferences was a challenge climbed to 22% from 16%.

25.5%

Despite Covid pandemic, digital advertising revenue pushes up by 12.2% to $139.8 billion year-over-year in 2020, whereas digital video growth raised to 21% to $26.2 billion, expanding its share of total internet ad revenue by 1.3% to almost 19%, as per the report commissioned by the Interactive Advertising Bureau and conducted by PwC. It is predicted that US digital ad spending would rose to 25.5% in 2021, the fastest growth rate since 2018. Social media ad revenue also grew up by 16% to $41.5 billion to make up 30% of all internet ad revenue. As more marketers bought ads through automated exchanges, programmatic ad revenue rose 25% to $14.2 billion in 2021.

80%

In the U.S, Sitecore research found that 80% of Generation Z is eager to try new brands through online shopping where 57% say that they are less loyal to brands than before the pandemic. But after the pandemic, 64% are ordering everything online and 63% of Gen Z said that they are enjoying online shopping experience rather than in-person. 83% of Generation Z view online shopping as an experience rather than a mere transaction. 37% say free delivery adds as an advantage for opting online shopping. About 22% of Gen Z are shopping online where 61% of youngsters are dependent on their parents for discretionary spending this led to a 1% rise from the last survey. Due to this Amazon is benefiting as 56% says e-commerce giant is their favorite online retailer.

58.9M

Extended reality (XR) technologies which include virtual reality (VR), augmented reality (AR), and mixed reality (MR) is at the primary stage of adoption but developing rapidly. It is forecasted that about 58.9 million people are using VR and 93.3 million using AR at least once per month in 2021. These numbers represent 17.7% and 28.1% of the US population, respectively. In 2022, nearly 101.6 million people use VR and 64 million uses AR in the U.S.

$75M

Goldman Sachs Group Inc has invested $75 million in contextual advertising technology company GumGum to fast-track the growth of its contextual intelligence advertising product suite. The new capital brings GumGum’s funding total to $122 million and now the company valued at nearly $700 million, which is triple its valuation from its most recent funding round in 2019, as per the sources. The company worked with 100 major brand clients and 1,200 leading publishers at the global level.