Holiday Shopping Made Easy: 55% of Consumers Find Gift Inspiration on TikTok
55%
Social media is becoming a key tool for holiday gift research, with 55% of consumers finding gift ideas on TikTok, according to an MGH survey. The top categories include food, tech gadgets, and personalized gifts. Nearly half of TikTok users have purchased items through the platform, highlighting the power of engaging content and reviews in influencing buying decisions.
$5 B
xAI plans to launch a standalone app for its Grok chatbot, possibly this month, requiring a subscription like its web version. Despite raising $5 billion and a $50 billion valuation, challenges include competition from free AI tools like ChatGPT, limited user interest in paid AI features, and potential app store conflicts.
99%
Nearly all businesses 99% plan to update their martech systems in 2025, with 35% ready to replace existing tools, per an Acxiom study of UK and US marketing leaders. Martech modernization is a top priority, rivaling traditional goals like brand awareness, yet 53% of current systems are outdated, limiting performance. While AI integration remains limited (54% have yet to adopt it), growing budgets and a focus on unifying customer data signal a push for innovation despite challenges like complexity and disconnected systems.
50%
Apple revealed its use of Amazon’s AI chips, including Trainium2, to enhance efficiency and pretrain models like Apple Intelligence, gaining up to 50% efficiency improvements. The partnership, highlighted at the AWS Reinvent conference, showcases Apple’s cloud strategy, which also leverages Google Cloud and its own M-series chips for local AI processing.
38M
Bath & Body Works achieved record customer retention and grew its loyalty program to 38 million members, contributing to 80% of year-to-date sales. Q3 2024 net sales grew 3% year-over-year, reaching $1.6 billion. Focused on its 5E strategy, the retailer enhances in-store experiences, expands omnichannel options like buy online, pick up in-store (up 40% YoY), and leverages TikTok Shop to reach Gen Z shoppers.
90%
Ravineo, a marketing analytics platform launched on Nov. 12, uses AI to help brands track undeclared influencer collaborations and measure brand mentions on platforms like Instagram, YouTube, and TikTok. Its new Influencer Analytics feature identifies hidden partnerships and provides over 90% accuracy in detecting branded content, empowering brands to optimize influencer strategies and discover new creators.
67.5%
The Browser Company is launching Dia in 2025, an AI-powered browser built to rival Google Chrome, which dominates 67.5% of the global market. Unlike competitors who add AI tools to existing frameworks, Dia is purpose-built for generative AI, offering features like cross-tab data organization and task automation that target efficiency-focused professionals.