Influencer Insights and Social Media Trends for 2024
1700
The LinkedIn survey of 1,700 tech buyers in the UK, US, and India reveals that B2B influencers are critical in 53% of awareness, 65% of consideration, and 48% of purchase decisions. Employees’ combined social reach is 12x larger than the company's, making them key advocates. Traits like expertise (53%), trustworthiness (52%), and authenticity (36%) stand out. Additionally, 52% of buyers value influencers' networks, while 49% appreciate diverse content, underlining the importance of genuine connections and varied messaging in driving impactful B2B campaigns.
275M
Meta reported 35 million new sign-ups for Threads in November, with total monthly active users reaching 275 million, up from 175 million in July. Meanwhile, Bluesky has 20 million active users, far behind Threads and X’s 570 million monthly actives as of July. Meta's rapid feature rollouts indicate its intent to counter Bluesky's growing momentum, with Threads continuing to add 30 million active users per month. Despite Bluesky's rise, Meta's strategy of replicating features aims to maintain its competitive edge.
74%
A recent OfferUp survey found that 74% of shoppers believe secondhand gift-giving has become more acceptable, a 7% increase from last year. Additionally, 68% plan to buy used gifts this holiday season, with Gen Z leading at 83%. Popular secondhand gift categories include electronics (55%), sporting goods (47%), and furniture (42%). Many respondents (36%) are also selling items online to fund their holiday shopping, with over half of Gen Z doing the same.
50%
Reddit plans to boost ad revenue by targeting international growth, with India and Brazil among its fastest-growing markets. Currently, over 50% of users are outside the U.S., but international revenue accounts for just 17%. The platform is leveraging AI-driven translations, aiming to add 20-30 languages by year-end, and enhancing search features to improve user navigation. India’s rapid growth, fueled by its large English-speaking population and engagement in topics like cricket and Bollywood, is a key focus for expansion.
68%
About 1 in 5 Americans now get their news from social media influencers, with 65% of followers saying it helps them understand the world better. Two-thirds of "news influencers" are men, with platforms like YouTube (68%) and Facebook (67%) dominated by male creators. However, misinformation remains a significant risk, often spreading faster than corrections. Younger adults, especially those under 30, rely on influencers more than any other age group.
81%
Statusphere’s 2025 Micro-Influencer Marketing Report highlights the growing impact of authentic creator partnerships on brand success. The analysis of 34,896 influencer posts across 974 campaigns revealed 81% of brands report exceeding expectations with micro-influencers. Short-form videos averaged an impressive 11.9% engagement rate, making micro-influencers a key driver of B2C brand awareness and UGC for ads.
$898M
Pinterest launched over 1,000 curated gift guides and a "holiday finds" tab featuring 40,000 gift ideas, including celebrity picks from Alicia Keys and RuPaul, to boost holiday shopping. The platform's Q3 revenue surged 18% to $898 million, with 537 million monthly active users, up 11% year-over-year, driven by AI-powered personalization and enhanced shopping features.