Facebook Forecast to Surpass $100 Billion in Global Ad Revenue in 2024
$100 B
Facebook is forecast to surpass $100 billion in global ad revenue in 2024, making it the second media brand after Google to achieve this milestone. In the U.S., advertising spend on Facebook is expected to reach $39.5 billion in 2024, an 11.6% year-over-year increase, driven by investments in AI and commerce. However, Facebook’s share of the global social market is shrinking, with predicted slower ad revenue growth for 2025 and 2026 as Instagram and TikTok capture more of the audience among Gen Z.
$9.6 B
The U.S. online grocery market hit $9.6 billion in November 2024, a 17.8% year-over-year increase, with 77.8 million households shopping online—an all-time high since April 2020. Pickup accounted for 41.3% of sales, delivery reached $3.9 billion (22% growth), and ship-to-home grew the fastest at 30% year-over-year. Monthly active users rose 15%, highlighting the ongoing shift to e-commerce for grocery shopping.
$41.1 B
According to Adobe Analytics and Shopify, U.S. online sales over the Black Friday Holiday weekend hit a record $41.1 billion, including $13.3 billion on Cyber Monday alone (+7.3% YoY). Shopify reported $11.5 billion in global sales, with 57% of purchases made on mobile and 197 million shoppers participating. In-store traffic saw a slight decline of 2.3%, but four of the five busiest shopping days are expected in the final days leading up to Christmas.
55%
Influencers are driving holiday shopping decisions at 10x the rate of other social media content, while AI-powered chatbots are doubling retail site traffic with hyper-personalized recommendations. Social commerce is booming, with 65% of Gen Z and millennials turning to TikTok for holiday ideas, and 55% of Gen Z making purchases directly via social platforms in the last six months. Seamless checkout remains key for maximizing conversions during shoppable events.
60%
Amazon's Black Friday Week and Cyber Monday event from November 21 to December 2 was its biggest ever, with record sales and millions of items sold, including popular electronics, toys, and beauty products. Independent sellers also saw their largest sales during this period, making up over 60% of the store’s sales. Throughout December, Amazon continues to offer deals on top brands and a variety of holiday shopping options, including same-day delivery for Prime members.
20,000
Roku is partnering with Spaceback to make it easier for brands to repurpose their social media content into connected TV ads, offering free creative fees through Q1 2025 for advertisers using Spaceback on Roku Ads Manager. This move is expected to attract up to 20,000 new marketers into the streaming TV ad market by 2025, leveraging Roku’s self-service tools and partnerships like those with Shopify to boost CTV ad performance and engagement.
$2.3 B
Walmart has acquired Vizio for $2.3 billion to boost its Walmart Connect ad business, focusing on connected TV and streaming. This acquisition will help Walmart compete with Amazon’s retail media dominance by enhancing its advertising capabilities and reaching more consumers at home through Vizio’s smart TVs and Platform Plus ad solutions. The deal positions Walmart to capitalize on the growing demand for premium video advertising.