50% of US B2B Marketers Consider Email Marketing to be the Most Effective Strategy

50%  

50% of US B2B marketers stated that email marketing is the most impactful channel in their multichannel strategy, surpassing social media 33% and content marketing 26% according to April 2023 data from Ascend2 and Zoominfo. Despite its significance, recent changes from Apple and Google have challenged email marketing effectiveness, prompting marketers to shift focus from opens to click-based activity, as highlighted by Ryan Phelan, managing partner at RPEOrigin. 

14%

Deloitte's 2023 holiday retail survey indicates an expected 14% YoY increase, with consumers set to spend an average of $1,652, offering marketers a potential year-end boost if they can navigate the challenges and strike a resonant tone amidst the ongoing uncertainties, including inflation concerns.

$29 B

ByteDance, the parent company of TikTok, reported a robust second-quarter revenue of $29 billion, marking a 40% YoY growth, surpassing its US competitor Meta, which recorded an 11% revenue increase to $32 billion. While $5.8 billion in Q2 revenue outside China, primarily from TikTok, underscores its global impact, the majority of ByteDance's earnings still originate from China. As Meta rebounds with 11% and 23% Q2 and Q3 revenue growth, respectively, ByteDance's comparable performance, fueled by TikTok's continued popularity, suggests a narrowing gap in their market dominance. 

0.5%

Wholesale prices in the U.S. recorded their most significant decline in over three years last month, with the Producer Price Index dropping 0.5% in October, marking the largest decrease since April 2020. Over the past 12 months, PPI increased by 1.3%, down from the 2.2% rise reported in September, while a notable factor in the 1.4% drop in goods prices in October was a 15.3% decrease in gasoline prices, as reported by the Bureau of Labor Statistics. 

3.2%

The Consumer Price Index data from the Bureau of Labor Statistics, U.S. inflation dropped to 3.2% in the month ending October, reversing a 0.4% increase from September. Attributed to a drop in energy prices driven by lower gasoline costs, contributed to the overall decrease, while food prices also moderated, showing a slightly less rapid pace with an inflation rate of 3.3%, down from 3.7% in the previous month. 

25%

The Trade Desk has seen a 25% YoY revenue increase to $493 million in Q3 despite the stronger earnings in Q3 the company's Q4 revenues would be lower than analyst estimates. The drop was attributed to lower Q4 guidance linked to advertiser caution amid strikes in the auto and entertainment sectors. 

36%

Recently Alphabet revealed that Google pays Apple 36% of its search advertising revenue from Safari, under a search default agreement between two companies. The disclosed information is a focal point in the case, with analysts estimating Apple's 2023 revenue from the deal to be around $19 billion.