88% of Marketing Experts Worldwide are Exploring AI Tools
100,000
TikTok outperforms Instagram Reels in engagement for creators with 100,000+ followers, as per September 2023 data. Despite this, many marketers still neglect TikTok, missing an opportunity to reach its highly engaged user base. With over a third of US internet users now on TikTok, it's becoming a smart investment, especially for mega-influencers.
$100 B
The 2023 holiday season's success hinges on consumer spending habits, with Amazon expected to reach a historic $100 billion in US ecommerce sales. This accounts for 41.9% of total holiday ecommerce sales. Walmart is positioned to excel across both in-store and online channels. Additionally, Temu, a newcomer, has rapidly risen to fourth place among digital retailers with 90.5 million visitors in July 2023.
$89.50 B
Apple surpassed analyst’s expectations in their fiscal Q4, with revenues of $89.50 billion. Even though overall sales declined for the fourth consecutive quarter, iPhones performed well, with $43.81 billion in revenues, and the services division reached an all-time high with $22.31 billion in revenues, showing a 16.3% annual increase. However, the iPad and Mac divisions experienced significant declines.
$10 B
Microsoft has launched Microsoft 365 Copilot, an AI add-on for Office app subscriptions, potentially yielding over $10 billion in annual revenue by 2026, according to Piper Sandler analysts. This move capitalizes on Microsoft's strong presence in the productivity software market, while Google is also offering AI enhancements for its Workspace tools.
100 M
OpenAI has unveiled the GPT-4 Turbo AI model, empowering developers to craft personalized versions of the widely popular ChatGPT. This move reflects OpenAI's strategic evolution to outpace competitors like Anthropic, Google, and Meta in the rapidly advancing AI landscape. With over 100 million weekly users and increasing adoption across Fortune 500 companies in various sectors, ChatGPT continues its record-breaking growth.
88%
The 2024 Survey Report on the Use of AI Technologies in Marketing Teams reveals that 88% of global marketing professionals have been experimenting AI tools, 69% utilizing at least one paid AI service and 47% focusing on content personalization. While 25% of frequent AI tool users report positive lead-gen impact, 50% are concerned regarding data security and integration challenges 49%.
$9.29 B
Uber's Q3 results fell short of analysts' expectations, with revenue at $9.29 billion, missing the expected $9.52 billion. However, the report highlighted strength in gross bookings, surpassing Q2 guidance. CEO Dara Khosrowshahi mentioned a revenue growth impact due to reclassifying certain Uber Eats incentive spends as contra revenue instead of marketing expenses, with net income reaching $221 million, a notable improvement from the previous year's $1.2 billion net loss.