Ally.ai chat solution achieves a 34% time savings in marketing tasks compared to traditional non-AI methods.
14%
As Thanksgiving approaches, brands are actively engaging in the 2023 holiday season by strategically launching different campaigns. The consumers are predicted to spend a 14% YOY, averaging $1,652, according to Deloitte's holiday retail survey. This year's holiday marketing reflects a shift from pandemic concerns to economic uncertainty, with brands adopting diverse strategies, including a focus on digital channels, shoppable content, and unique offerings.
34%
Ally.ai which is a newly launched investment in proprietary technology, has promoted marketing efficiency through a monthlong test of its proprietary large language model (LLM), with the Ally.ai chat solution showing an average 34% time savings on marketing tasks compared to non-AI methods. The LLM, launched in June, demonstrated an 87% usefulness rate and 81% accuracy in responses for a sample of 80 prompts during the pilot, prompting plans for continued experimentation as generative AI gains prominence in 2024.
68%
TikTok's usage has plateaued among teenagers, remaining at 68% weekly usage in 2023, a slight drop from 69% in 2022. The app still outpaces competitors like YouTube, which experienced a three-point decline to 66%. Despite TikTok's stable position, nearly a third of teens now engage with Reels weekly, and Shorts is also gaining popularity, indicating a shifting landscape in youth social media preferences.
90
Baby boomers, aged 55 to 64 (11.3 million) and those 65 and older (10.8 million), are anticipated to make significant social media purchases in 2024, highlighting their value to marketers. As their digital presence increases, especially on Facebook, TikTok, Snapchat, Reddit, and Instagram, the growing popularity of video-based apps and influencers among boomers suggests social media's potential to bridge the representation gap in advertising. Furthermore, social media usage has surged by 68% over the same period, reaching almost 90 minutes daily.
40%
In Q4 2022 to Q4 2023, YouTube experienced fluctuations in costs per thousand (CPMs), ranging from $13.03 to $15.34, indicating a variance of $2.31, as per our forecast. Despite YouTube's connected TV (CTV) business comprising less than 40% of its overall ad business in 2023, leading to a lower CPM average, the platform is actively developing the capability to target ads specifically for YouTube Shorts, its TikTok competitor, as reported by AdExchanger.
85%
Research from Storyblok, reveals a significant disparity between consumer preferences and brand perceptions for online shopping this holiday season. Despite the global popularity of ChatGPT, 85% of consumers show no interest in using AI for purchase decisions. Additionally, 60% indicate that an AI recommendation wouldn't influence their buying decision, and 17% are less likely to make a purchase. In contrast, 64% of senior marketers regularly leverage AI for digital content creation.
5%
After 27 months of contraction, the global smartphone market witnessed a 5% YOY growth in October, driven by factors such as a resurgence in emerging markets. With robust growth in October, the research firm anticipates continued year-on-year market expansion in Q4 2023, signaling a gradual recovery in the smartphone industry in the upcoming quarters.