TikTok has the Highest Gain in Ad Revenue of 36%

15.9%     

We have seen tremendous growth in ad spending in 2022 and will continue to grow moving into 2023. GroupM predicted that there will be 5.9% increase in 2023, down from 6.4% in June. Magna had a steeper drop of 6.3% to 4.8%. US retail media ad spending will grow 25.8% next year to $51.36 billion, making up 18.1% of total US digital ad spend.    

5%      

Podcasting listeners in UK and US has been increased to 5% and 4.7% in 2022. Podcast advertising is still growing at double-digit rates, and companies like Spotify have called the medium $20 billion. US podcast advertising spending was $1.3 billion in 2021, $1.7 billion in 2022 and would increase to $2.2 billion in 2023. 

$65.31 B  

In 2022, eMarketers predicts social networks ad spending was $65.31 billion, which is a 3.6% growth over 2021, it’s a dramatic reduction of nearly $10 billion from our March 2022 expectation of $74.56 billion. In the U.S., TikTok will post the strongest gain in ad revenues among social networks with 36.0 % followed by Linked In 16.3% then Reddit, Snapchat, Twitter, Pinterest, Instagram, etc. 

1.31 M  

Tesla has announced that in Q4 it delivered 405,278 vehicles and production of 439,701 vehicles, so in 2022 the company has delivered around 1.31 million vehicles. In 2021, the company has delivered around 936,172 vehicles. 

100 M   

Netflix has announced that they would stop sharing the account password in 2023 and expects to begin rolling out the change in the U.S. As more than 100 million Netflix viewers now watch the service using passwords, they borrow from family members or friends, the company says. 

16.8 M   

This year, Fox network and its streaming platform have acquired a record audience of roughly 16.8 million people, who watched Argentina and France World Cup championship. This championship has brought 9 million viewers, an increase of 65% from the 2018 finale. 

235.7 M

As per eMarketers predictions, in 2022, US adults spend 46 minutes each day on YouTube and TikTok.  Netflix reigned supreme at 60 minutes daily. In 2023, YouTube will boast 235.7 million monthly US viewers, while TikTok will have 102.4 million and Netflix will sit solidly in the middle with 172.2 million monthly US viewers.