US Digital Ad Spending Would Hit $278.59 Billion by 2023

100  

Recently Disney has launched an ad-supported option for its Disney+ streaming service. Nearly 100 companies like P&G, Target and Starbucks had a deal to advertise on the platform and this ad-supported service will be available at $7.99 per month. 

20%  

A survey conducted by Pixability revealed that 75% of media agencies of all sizes say that advertiser spending will remain constant in 2023 and just 20% smaller or independent agencies are likely to cutbacks their budgets. Spending would increase in certain channels like connected TV (CTV) and YouTube. 

$8.51 B  

Insider Intelligence forecast stated that 75% of 300 B2B marketers are likely to boost their investment in technology over the next year and 61% expecting a moderate increase. B2B martech spending will hit $8.51 billion by 2024, up from $6.59 billion in 2022. 

23% 

A survey was conducted on 2,500 Gen Zs, the key findings are 23% of Gen Zs stay away from technology like Google Home, Alexa and other Bluetooth devices due to privacy concerns. 35% want to use smart technology and this percentage would increase in the coming years once privacy and security concerns are overcome. 

$5 B  

As per eMarketers predictions, US digital ad spending would hit $278.59 billion by 2023 and increase to $3.11.46 billion by 2024. In 2023, social network ad spending would reach $16.21 billion to $71.05 billion and digital ad spending rebounding by 2025. 

$11  

Twitter relaunched its updated Twitter Blue subscription service this Monday. The subscription service costs $8 per month for web users and $11 for iOS users who purchase it through Apple’s App Store. 

9%  

In the US, as per Waze data, most of the car users use navigation to hit the road and this percentage has increased to 9% since 2019 and more than 150 million people use the app each month. 63% of licensed drivers want to opt for connected vehicles and this number is expected to jump to 72% by 2026.