Amazon introduced a new service called AWS Clean Rooms.

5% 

A survey conducted by Magna revealed that in the coming year advertising revenue for media owners is projected to hit $833 billion which is up 5% from 2022’s $795 billion. 2023 would be a slow down year for U.S-based advertisers, as sales growth will be 4% to $330 billion and ad sales for publishing and television will shrink by 3% and 4% respectively. Digital advertising sales are expected to grow by 8%, reaching $557 billion in global sales and reflecting 65% of ad sales.   

37%

Amazon recently introduced a new service called AWS Clean Rooms, which will be available in early 2023. This helps brand marketers or martech companies to share and collaborate around their data sets while protecting consumer privacy. Intelligence research shows 37% of agencies and media owners plan to improve investment in clean rooms. 

$1.2 T

World Federation of Advertisers (WFA) and Ebiquity research stated that one-third of respondents plan to reduce media spending in 2023. A study by The Harris Poll and Grammarly revealed that miscommunication was the major productivity drain. This costs organizations approximately $12,500 per employee yearly and for US companies there is a loss of $1.2 trillion each year. 

66%

In 2023, brands are focusing to reach younger Gen Zers, as they are looking for new ways to reach friends and discover products, giving brands a wide array of opportunities to reach this demographic. As per Piper Sandler's forecast, 66% of 12- to 17-year-olds in the US are using the TikTok app monthly and the newcomer BeReal already has 34% of US teens using it just as often. 

55.8%

As per eMarketers predictions, 50.7% of US users will be watching content via AVOD services by 2023 and that figure will increase to 55.8% by 2026. 50% of the US population will be watching content from at least one ad-supported streaming service monthly by 2026, up from 41.8% in 2022. Just like OTT, AVOD viewers seem to be using multiple AVOD services at a time rather than limiting themselves to a single offering. 

10

Microsoft President Brad Smith announced that the company has offered Sony a 10-year contract to release Call of Duty on Sony’s PlayStation console at the same time as the U.S. Xbox. This move will fulfill regulator's and its rivals’ antitrust fears over its proposed $69 billion acquisition of Activision Blizzard. 

$250 M

Carl Pei co-founder of Chinese mobile phone maker OnePlus is planning to launch a new smartphone in the U.S with the ambition of taking on Apple’s iPhone. The company predicts that its revenues to pull more than tenfold in 2022 from about $20 million in 2021 to an estimated $250 million this year.