Walmart overtakes Amazon in Shoppers Search

2.3% 

Adobe Analytics data revealed that online spending on Black Friday this year has reached $9.12 billion, up 2.3% YOY. The key finds are that on Thanksgiving Day, online BNPL (Buy Now Pay Later) revenue increased by 1.3% and orders were up 0.7%, but BNPL purchases decreased in the U.S. by 6%. 48% of consumers say they planned to use credit cards and 37% planning to use BNPL, overall revenue from BNPL is up 81% during this holiday season. 

386% 

According to data from Captify, this holiday season Walmart overtakes Amazon in shoppers search to grab Black Friday deals and surged 386% YOY. This year, the world’s largest e-commerce company Amazon ranked fourth, behind Target and Kohl’s, respectively. 

5 

As per Standard Media Index, ad spending continued to decline for the 5th consecutive month, down 3% YOY for the month of October. On the other side, digital ad spending grew by 5%. The number of advertisers who said they are pausing or reducing ad budgets dropped from 49% in August to 41% in October. 

50% 

Inaugural eCommerce Trends Report stated that 50% of U.S. online shoppers want to purchase something quickly than choose from a large selection of items. This purchase depends upon website loading speed, ease of use and faster shopping experience. 65% of Americans say their online shopping expectations have increased and social media shopping is on the rise, particularly for those aged 18-34. 

73% 

Recently a global survey was taken from 3,000 customers and revealed that 73% want to visit a store and then make a final purchase on their mobile phones from the store itself. 90% are open to message retailers for initiating product returns, exchanges and refunds. 89% receive updates on products left in their online carts, 53% of consumers are frustrated when they can’t respond to mobile messages from businesses. 

$8 

Twitter CEO Elon Musk announced that the company is planning to launch its delayed “Verified” service next week with different colored checks depending on the type of account. Gold color for companies, grey for government accounts and blue for individuals. The company is charging $8 per month for Twitter Blue service. 

5% 

During the pandemic Zoom drove revenue up more than 300%, now it is struggling to adapt to a non-pandemic reality. Its revenue increased by 5% from the prior year and when compared to the previous quarter the company revenue grew 8%. Net income dropped to $48.4 million from $340.3 million in the year-earlier quarter and the customers that subscribe directly through its website dropped by 9%.