By 2026 - Digital Ad Spending will Reach $385.47 Billion

43%

During this holiday season, Google has released a new shopping search feature. Which allows users to find discounts and get the perfect gift at the right price. This feature will roll out in the coming weeks and a survey from Google found that 43% of Americans are planning to look for more deals and sales compared to the prior year.

18%

Research company stated that in the top 100 Best Global Brands, Apple remains on the top Interbrand’s list for the 10th consecutive year and the brand value increased by 18% to more than $482 million. Amazon takes over second place followed by Google, Tesla at no. 12. New brand entrants to the top 100 list included Airbnb, Red Bull and Chinese tech brand Xiaomi.

$6.99

Recently Netflix has launched a new advertising-supported tier in the US and rolled out on November 3. The company will be charging $6.99 per month which is $1 less than Disney+ and Hulu with commercials. The commercial ad will be displayed for 15 or 30 seconds, before and during Netflix’s content

65%

A report from Adweek revealed that Newsletters and the platforms that house them had difficult years. Now, newsletters are valuable product for attracting advertisers. As per the Advertiser forecast, the number of marketers who had advertised with newsletters rose from 37% to 65% from 2021 to 2022.

$385.47B

In US, Digital ad spending would reach $248.72 billion by the end of 2022, which is up 12.5% over 2021 as per eMarketers predictions. By 2026, digital ad spending will reach $385.47 billion and make up 80.9% of total media ad spend.

14.7M

BeReal the new social media app released in 2020 and gained popularity in early and mid-2022. Worldwide, in January the app had less than a million downloads and now in September, it got 14.7 million times downloads. The app encouraged people to “be real” and take a photo of whatever they’re doing.

225M

Amazon Ads came up with a solution to help advertisers of all sizes with a comprehensive set of solutions to share their brand and product stories with customers easily. Research from Wyzowl reveals that 73% of consumers say they prefer video ads to know about products clearly and 88% say video ads convinced them to purchase. The US is home to more than 225 million streaming TV viewers, so spending on digital video advertising is expected to reach $76 billion in 2022.