Amazon Nears $10B in Quarterly Ad Revenue while Digital Peers Slum

2%

As per the new earning report, Google has seen revenue growth of 6% to reach $69.1 billion in Q3. On the other hand, for the first time YouTube advertising revenue declined by 2% YOY to $7.07 billion missing analyst predictions of $7.42 billion. Search and other, the tech giant’s revenue has pulled up by 4% YoY to $39.5 billion.

$44 B

Elon Musk's era at Twitter has begun and taken over the company for $44 billion. Fired several top execs, including CEO Parag Agrawal, chief financial officer Ned Segal and others. Musk is planning to cull up to 75% of Twitter's current staff to cut costs and re-focus the app. Soon Twitter account holders need to pay $20 per month to maintain their blue check marks.

$9.5B

As per the earnings report, Amazon announced that its advertising sales segment ramp up 25% YOY in the Q3 to hit $9.5 billion. Wall Street forecast that in Q4 Amazon's net sales would be between $140 billion to $148 billion. Amazon is now heading to $10 billion in quarterly revenue from ads.

69%

On Tuesday, WhatsApp Meta’s messaging app suffered a significant outage for two hours in the early hours at 3 am EST. 69% percent of users in the US, the UK, India, the United Arab Emirates, and Hong Kong couldn’t send messages, 24% had troubles with server connections, and 7% had problems with the overall app. Again, WhatsApp appeared to be restored at around 5 a.m. ET..

98%

AppsFlyer survey revealed that 98% of brands believe that CTV advertising is wider than mobile advertising and predict that CTV advertising would overtake mobile advertising in the next 2 to 3 years. 86% of consumers are willing to see ads on CTV, especially if they are relevant to them. Half of the viewers in North America downloaded mobile apps after watching a CTV ad.

4%

Meta has seen a revenue drop of 4% YOY to $27.7 billion for the second time in Q3. The company is predicting a push in revenue growth in Q4 about $30 billion to $32.5 billion range. The company reported that daily active users (DAUs) in September is a 3% rise and active users (MAUs) is up by 2%.

$4 B

Apple is planning to expand its ad revenues with its new ad placements in the App Store this holiday season. By end of 2022, the company is predicted to earn around $4 billion in ad revenues. The company wants to bring ads to Apple Maps, Podcasts, Books and also want to launch ads on Apple TV+.