TikTok - The Second Most Popularly Used Platform in the United States

35

As per the new research from Omdia, TikTok has become the second most popularly used platform in the United States among people under 35. When considering people over 35, TikTok has stood as the top sixth most popular service and YouTube maintains dominance in the market. The average viewing time on the TikTok platform is up by nine minutes to 56.6% rise compared to 2021 18.1 minutes.

32%

A holiday benchmark survey stated that about 32% of marketers are likely to surpass their promotional activity this holiday season. 70% of marketers are predicting a rise in online sales this year compared to 2019. 89% of large-scale companies and 96% of small companies are relying on email marketing and two-third of the markets are opting for SMS marketing.

4.8%

Google has started new advertising features for YouTube across video, audio, and commerce. Moment Blast is part of YouTube Select, which allows advertisers to target the top 5% of YouTube’s popular channels. In this Q2 YouTube has seen ad revenues growth of 4.8% and US podcast ad spending would hit $1.73 billion by end of this year.

$37.45B

As the streaming channels ramp up, it would be a great challenge for marketers to have a comprehensive CTV strategy. eMarketers predict that by end of 2022, ad spending on CTV will hit $21.6 billion and this number will further reach $37.45 billion by 2025. Cox recommends that marketers need to find the targeted audience and ensure the ads are going into the right content and platforms.

90%

At NYC Advertising Week there are some key finds that Gen Z not only expects personalized ads but programming too. Surveyed by Creatopy stated that in the US, 75.4% of Gen Z adults feel personal ads can be invasive and 42% always focus on values social and political issues. 90% of Gen Z are multitasking, as they watch TV and use the internet simultaneously. Hub Research reveals that 40% of US TV viewers across age groups feel the number of ads they see while watching live TV is unreasonable.

75%

Content creation platform Verblio conducted a survey on 400 content marketers to know the status of digital content marketing. The key findings are 69% of in-house marketers and 75% of marketing agencies are seeking help from either freelancers or content marketplaces and the majority 54% are working with freelancers exclusively. 40% claim that the hardest part was to get authentic content. In-house marketers and agencies reported that they feel a bit harder to build successful content, with 71% in-house agreeing and 68% of agencies agreeing

91%

According to Sitecore’s 2022 Perceptions of the Metaverse report, 78% of marketers want to educate consumers on the benefits of the metaverse. In 2023, 50% of marketers are allocating an extra 10% of their budget to the metaverse and in the coming five years about 91% of marketers will be investing a portion of their total budget in the metaverse. Two-in-five marketers have already seen a compelling metaverse use case that helped to drive ROI in their firms.