Half of US Social Network Users Will Buy via Social Platforms.

23.7 M 

A recent study revealed that in the coming years, more than half of US social network users will buy via social platforms. By this year, the number of US TikTok buyers would hit 72.3% to reach 23.7 million, Instagram with 41.0 million buyers at 9.0% growth and Facebook with 63.5 million buyers at 11.9% growth. 

16.6% 

If you want to continue following social networking but no longer want to deal with Twitter, then Reddit is the right place to invest as it helps brands advertise on the platform. When the campaign combines both video and images achieves 10 times higher lifts in memorability, 14 times higher lifts in messaging recall, and a three times higher lift in brand favourability. eMarketers forecast that Reddit’s ad revenue would hit $360 million in 2022, a 16.6% increase from the prior year. 

39% 

Disney has 12.1 million Disney+ subscribers and 14.6 million total direct-to-consumer customers in its fiscal fourth quarter which is up 39% YOY. Surpassing Netflix which has just gained 2.4 million quarterly subscribers. By end of this year, US OTT subscribers would rise to 2.1%. Disney after the revenue drop, the company is focused on revenue and profit instead of streaming subscribers. 

47% 

Edelman report stated that social media is the least trusted industry worldwide. The survey of 15,000 respondents in 15 global markets says that trust in social media rated 47%. Technology led the industry ranking with a trust rating of 76%. In the US, Pinterest is the top most trusted platform by users. 

2.5%  

Alphabet’s third-quarter earnings stated that Google’s advertising business ramped up by 2.5% YOY which is a slight drop compared to the previous year which has seen 43% growth in Q3. Google revealed that nearly 40% of young Americans use TikTok and Instagram as their search engines of choice. YouTube’s ad revenue dropped 2% in Q3. 

15% 

One of the largest fitness franchises in America, Planet Fitness has collaborated with Amazon Halo to offer fitness freaks the right tools and resources. From Nov. 7 to 15 whoever signs up for the PF Black Card at Planet Fitness will receive a complimentary Amazon Halo and all existing members will get 15 % off any Halo View purchase.  

$4.67 B

Advertisers want to give up investing in Twitter, as the app is perfect for establishing brand voice but less fruitful for paid social advertising. In the US Twitter, ad revenue was $2.63 billion and $4.67 billion worldwide. As per eMarketers predictions, the company will lose 1.4 million US users in the next four years, landing at 56.1 million active users in 2026.