67% of Marketers are Investing in Engaging In-store Experiences

39.9%

TikTok announced new Shopping Ads this week. As per eMarketers predictions in 2022, 27.3% of TikTok users will make purchases via the platform, which is up from 5.7% compared to the prior year. By 2026, this number would hit 39.9%. As per Bazaarvoice report out of 7 in 10 TikTok shoppers worldwide are inclined to buy when stumbling on an interesting product.

20%

In 2022, The International Franchise Association (IFA) forecasts that there will be 165,955 retail food, products, and services franchise locations in the US, which is 2.1% up YOY. This makes up 20% of total US franchise locations. Retail food, products, and services franchises would earn $130.3 billion this year, 2.5% more than the prior year, per the IFA.

 2%

According to a report from S&P Global Market Intelligence, this year Smart TV sales are predicted to recover. A refreshed supply of LCD panels at lower costs helps smart TV sales increase by 2% in 2022. 60% of US households use smart TVs, making them the most popular connected TV (CTV) device.

67%

New data from In-Store Digital Engagement company M-Cube stated that 67% of marketers are investing in engaging in-store experiences to attract people back to the high street. 26% of respondents think shoppers will shop in physical stores more than in the pre-pandemic period. 67% equally prioritize in-store and online investment.

75%

A global survey was conducted on 400 marketers and 400 influencers which revealed that Influencers have become the heart of the brand-consumer relationship. 75% of marketers rely on influencers for brand awareness and 73% for brand engagement.