Instagram Has Stood as the No.1 Platform for Influencer Marketing

$2.23B

In 2022, Instagram has stood as the No.1 platform for influencer marketing. As per Insider Intelligence, in the U.S, Marketers would spend $2.23 billion on influencer marketing on Instagram, $948 million on Google’s YouTube and $774.8 million on TikTok. Spending on influencer marketing has increased eight times more by 28% to $4.99 billion this year.

7%

As per the regulatory filing, in Q2 Pinterest has seen revenue growth of 9% from a year earlier to $666 million. In the U.S, the revenue growth is 7% gain to $542 million. Pinterest’s monthly active users (MAUs) are at 433 million its app usage grew 8% worldwide, generating 80% of its revenue and impressions through mobile devices.

 79%

CTV is growing and has more than 1.1 billion CTV devices in use worldwide. Subscriptions to streaming services have reached 1.1 billion globally, a 26% YOY growth. 79% of U.S. households prefer to watch ad-supported and paid streaming services.

$172.26B

Google has announced a tool in which the ad tech system will give brands and agencies insights into how money goes to publishers on its platform. US programmatic display ad spending will increase from $129.48 billion this year to $172.26 billion in 2024. The majority of $143.55 billion advertisers will spend on digital display in 2022.

60%

As per eMarketer predictions, about 61% of US consumers prefer Amazon for their product hunt, then half percentage on a search engine like Google, 32% on Walmart, 20% on YouTube, 19% on Facebook, 15% on Instagram and followed by other social media platforms.