Nearly 83.4 Million U.S. Smartphone Users will Scan QR code in 2022, rising to 42.6% by 2025
99.5M
Since the pandemic period, the contactless payment system has seen rapid growth due to this QR code usage has been pulled up. As per US QR code usage statistics (2019-2025), in the US, the number of smartphone users scanning a QR code would ramp up from 83.4 million in 2022 to 99.5 million in 2025. These QR codes are available in the areas such as shopping centers, billboards, interactive TV, interactive screens, and nonfungible tokens (NFTs).
$9.27B
Netflix has chosen the tech giant Microsoft as its partner for its upcoming ad-supported subscription tier. Now, Microsoft is the fourth largest US ad seller and would produce $9.27 billion in digital ad revenue in 2022. Google holds the top leading one with $70.15 billion, then followed by Meta $55.54 billion and then Amazon with $31.43 billion. Microsoft plans to launch an ad platform in which you can play games on Xbox consoles, PCs for free.
$816B
In 2022, marketers have entered into a historic ad market rebound with an eye set on the future with increasing electrical vehicles, widely distributed metaverse, etc. . As per Magna predictions, Global advertising revenues would likely to hit 9% YOY in 2022 to $816 billion. Gartner’s survey of chief marketers revealed that the proportion of budgets that go to brand versus performance is about a 50/50 split.
74.2%
Brands are anticipating gaming as another way to draw new users. eMarketer forecast that in 2022, half of the US population would be digital gamers. Mobile gaming is in the top place with 48.3% of the population (162.9 million people) playing games on their smartphones. US mobile gaming ad revenues expected to reach $6.26 billion this year, up from $1.43 billion five years ago.
95%
As central banks have raised the interest rates, 95% of businesses fear of an oncoming recession. In the US, 45% of businesses are highly concerned about a recession, whereas in Germany just 11%. Where 22% of them are already being affected by the current economic uncertainty. In 2022, the percentage of affected companies is expected to rise to 42% globally. Due to these unfavorable conditions, 6% of companies want to cut down their marketing budgets.