YouTube Revenue Grows just 5% as Advertisers Pull Back
5%
As per the latest earnings report, Google parent Alphabet’s revenue pulls up by 13% YOY to $69.69 billion in the second quarter. Whereas YouTube revenue was up by 5% to $7.34 billion, which is below the predictions by Wall Street analysts. Google’s search and other bets segment increased13.5% YoY to $40.69 billion over the period, while total revenue from ads hit $56.29 billion. Google Cloud hit 35.6% YoY to $6.28 billion in Q2.
20.4%
Microsoft and Alphabet share a gain of 5% in Q2 this year. Alphabet’s Q2 revenue was up 13% YOY to $69.69 billion, which was only slightly lower than the predicted $69.88 billion. On the other hand, Microsoft’s fiscal Q4 earnings were up by 12% YoY at $51.87 billion. As the Big Tech companies Apple, Amazon, Microsoft, Alphabet, and Meta are jointly worth $7.6 trillion in market capitalization. As per Gartner, global public cloud spending is expected to rise 20.4% in 2022.
13%
In Q2, Snapchat's revenue rose 13% YOY to $1.11 billion whereas Twitter has seen a revenue decline of 1% YoY to $1.18 billion. Twitter’s advertising in this quarter saw a rise of 2% YoY to $1.08 billion. Initially, Tesla founder announced acquiring Twitter for $44 billion this year, but in July officially announced that he was out of the deal.
82%
A survey by US and UK senior marketing and sales professionals stated that 82% of B2B companies find lead generation a challenge and also found that 65% of B2B companies prefer to invest more in buyer intent data to overcome their lead generation challenges. 76% of businesses now use buyer intent data to inform their marketing and sales strategy. 87% of B2B companies fail to unlock the full value of buyer intent data.
50%
As per a new update, Google is planning to delay the implementation of removing third-party tracking cookies from its Chrome browser yet again, to the second half of 2024. About 50% of US publishers feel the deprecation of third-party cookies could be an opportunity to differentiate via their own first-party data. 30% of publishers say they got a strong understanding of cookies compared with 23% in 2021. The number saying, they have no knowledge decreased to 6%.