Microsoft's Advertising Revenue Hit $10B

17%

Amazon Prime Day sales would hit $12.52 billion which is 17% high than the prior year. Over 60% of the sales were from the US and the total sales pull up by $7.76 billion. US Prime Day sales grew from $4.43 billion last year to $5.22 billion as two-thirds of all US households subscribe to Prime.

50%

As per Nielsen’s ROI Report, 50% of media plans are underinvested, so the ROI can be improved by 50%. According to the findings, the media should spend between 1% and 9% of a company’s revenue report. Overspending is not much problematic as underspending, which affects digital video 66%, display 60%, social 43% and even TV 31%.

177.6M

eMarketer predicts that US Facebook monthly users will be neutral rather than increase. By the end of 2024, Facebook would lose 2.1 million users and constantly hold 177.6 million users by the end of 2026. This year, 1.6 million aged 18- to 24-year have stopped using Facebook, so there will be drop of users for the company.

85%

The study by Brightcove stated that 85% of consumers worldwide rely on video content when they purchase goods and services online and 48% say that video helps to boost their confidence to shop online. 36% say that video helps in discovering new products online. 80% of Millennials opt video for learning how to use a product or service and 81% prefer video over written formats for troubleshooting.

$10B

Netflix is now tie-up with Microsoft as its global ad-tech and sales partner. In the last year, Microsoft has generated more than $10 billion in ad revenue and it is the fourth largest ad seller in the U.S. This tie-up represents a major coup for Microsoft and as well as develop a player in the digital advertising sector.