Walmart saw 75% growth in the global advertising business
30%
Walmart saw 75% growth in the global advertising business in the last quarter, as more suppliers have collaborated with merchandisers to utilize new customer insights. On the other hand areas of digital are slowing down a bit, where e-commerce has just risen to 1% in Q1. As per the company earnings report, Walmart Connect generated $2.1 billion in revenue in 2021, while the number of brand partners using the service grew 136% YoY. Amazon’s advertising services segment grew 23% YoY to $7.87 billion.
80%
Omnicom Media Group (OMG) has recently launched a tool called Supply Chain IQ Score. The tool allows media planners to view physical, digital and in-transit SKU inventory data and help to adjust media investment to better reflect product inventories. As per recent data, 80% of top U.S. retailers and distributors like Target, Amazon, UNFI and CVS are into these Omni platforms. The Supply Chain IQ Score has seen 13.8% organic growth in Q1 2022 and an overall 11.9% growth rate.
95%
As per Forrester research, on average US consumer checks their mobile device up to 200 times per day for incoming messages. At present message marketing is now one of the fastest-growing and also adds revenue for the brands. 95% of the consumers engage with the text marketing messages within three minutes of receiving them, according to SMS Comparison research. For example, offers like 25% off help to drive new subscribers to the site, at the same time helping the brand drive 11% of digital revenue from Wunderkind texts and emails.
79%
The survey from iSpot.tv revealed that in the US, the streaming platforms of the branding professionals are planning to allocate upfront spending. Hulu is on the top with major upfront spend of 79%, Peacock with 52%, YouTube 49%, Roku 46% of branding professionals dishing ad dollars to their platforms. The elephant in the ad spend room is Netflix, which runs ad-free but plans to debut commercials as soon in Q4 of this year.
59%
After Apple’s IDFA changes, nearly 59% of the marketers have lost their revenue. A survey has been conducted on 300 app developers and app marketers and found that 64% of them are concerned about Google’s removal of third-party cookies, 21% are much concerned 61% say that they have lost their sleep because of the new changes. In fact, in 2022, 59% feel that user privacy is a top priority for their company.