Advertising Spent for Cryptocurrency Ramped Up by 94%

62%

An American girl has launched a new podcast network called AG, consisting of ad-free shows. At present, 62% of Americans have been listing to podcasts and 79% are aware of them. Even 48% of kids got into podcasts and aged between 13 and 17 years say that they listened to a podcast. Podcast listening was increasing day by day and its advertising is 8% of all digital audio spend.

$115M

As per the MediaRadar report, advertising spent for cryptocurrency ramped up by 94% to $115 million in Q1 of 2022 when compared to the prior quarter. Nearly 64% of the Q1 spending occurred in February the four brands Coinbase, Crypto.com, eToro and FTX spent $71 million in February and the rest crypto spenders remain constant in their spending, $1 million or $2 million each month.

15%

As per eMarketer forecast, in the U.S for the first time, Facebook users are likely to drop by 0.8% of 1.4 million users to 178.3 million users in 2022. In the coming years, 15% of the Facebook users will be under 25 and the age group 65 and above is likely to decline or remain the same. Apart from Facebook, users opt to use platforms like Instagram, Snapchat, and TikTok as their primary social options.

24

Reddit is a social networking platform where the user can research and find educational stuff. As per eMarketer predictions, Reddit users spend nearly 24 minutes per day on the platform and this is the seventh most engaging social network after TikTok, YouTube, Twitter, Snapchat, Facebook and Instagram. Reddit makes up about 5.3% of total social time and would increase 6% in 2024.

81%

The digital consumer research firm found that the companies looking to target Gen Z need not bother about traditional advertising. It also found that 99% of Gen Z users would hit skip on an ad if there is an option, 63% use ad blockers to avoid online adverts and 74% feel bombarded with ads. 81% of consumers trust real opinions rather than being promoted via an advert. 86% prefer to buy a product recommended by a friend than a paid influencer.