55% of marketers are using AI in content production

$2.71 B        

As per TechCrunch, YouTube has started displaying warning messages to users who have enabled ad blockers. The main motto of YouTube is to make its users opt for a Premium subscription, which provides an ad-free experience. This premium subscription earns $2.71 billion in revenues by the end of 2023. If 38% of all US internet users use ad blockers, then Premium revenue for YouTube will decline. 

3.86 B  

Despite content moderation and data privacy, worldwide social media has 3.86 billion monthly active users in 2023, which is equal to almost half 48.3% of the world’s population. In North America and Western Europe, growth rates will be single digits from 1.8% to 1.9%. In 2023, Snapchat will overtake TikTok as the fastest-social growing platform worldwide.   

58,000  

Twitter competitor Bluesky has experienced high traffic after Elon Musk announcement that Twitter will temporarily limit the number of posts users can read per day. Bluesky is a text-based social media site funded by Twitter co-founder Jack Dorsey. During the last weekend 58,000 people have signed up for Bluesky. 

38%

Analysis from Bank of America Securities revealed that AI was the latest emerging thing in the technology industry but OpenAI’s ChatGPT could not compete with Google’s search engine. In June, ChatGPT downloads on iPhones declined to 38% MOM in the US. 

55%    

A new study by digital asset management platform, Bynder reveals that 55% of marketers are using AI in content production and time consuming tasks such as paraphrasing and summarisation 38%, spelling and grammar 42% and content optimisation 43%, creating first drafts 54%. 

$1 B

Uber announced a tie-up with Omnicom Media Group (OMG) to get its mobility and retail media inventory with Omnicom’s audience insights. As of now, Uber has over 130 million monthly active users and planning to grow its advertising segment to hit $1 billion in revenue by 2024.  

466,140

Tesla just announced its 2023 Q2 vehicle production and deliveries report stated that the company has produced 479,700 vehicles and delivered 466,140. Tesla stated that out of entire deliveries, 96% are Model Y crossover, and Model 3 entry-level sedan