Meta is Planning to Amplify Reels with New Advertising Features.

24%        

Meta recently announced that the company is planning to amplify reels with new advertising features. As Reels growth has tremendously increased and its daily re-shares have reached 2 billion in Q1. Since the introduction of reels the time spent on Instagram has risen to 24%, as it attributes to AI-driven content recommendations. 

325 M

TikTok CEO Shou Zi Chew has announced that the company is pressurized to invest billions of dollars in its home region of Southeast Asia in order to target Gen Z of 630 million and account for over 325 million monthly visitors to the app. The key focus of this investment is to support small vendors to join its ecommerce service called TikTok Shop. 

$7.99 

Meta has come up with a new virtual reality subscription service called Meta Quest+ which allows users to access two games each month. This service is available for $7.99 per month and is compatible with the Quest 2, the Quest Pro and the upcoming Quest 3. The users can avail this Meta Quest+ in the Meta Quest Store. 

110M 

Recently the food and beverage industry has been depending upon Snapchat to reach its audience. It is because, now worldwide it has 750M monthly active users, 110M in the US alone and mainly reaches 90% of Gen Z (13-24 year-olds). 45% of Snap users are likely to recommend brands and 34% are likely to purchase these products and Snap drove an ROI average of 1.78X more than the total media average. 

$500      

Microsoft CEO Satya Nadella has announced to its fellow executives and board members that the company aims to hit $500 billion in revenue by the end of 2030, which is double its current size and the company would produce an annual growth of at least 10%. 

$4.6 B

IBM stated that the company is planning to acquire the software company Apptio from Vista Equity Partners for $4.6 billion and this deal is likely to close by the later half of the year. Apptio offers its services for more than 1,500 clients and the major tech companies include Google, Microsoft and Amazon. 

8%  

The survey by Gartner revealed that 8% of customers used a chatbot during their most recent customer service experience and 25% of them would use them in the future as well. Chatbots help to resolve 58% of returns and cancellations orders and 17% of billing disputes.