Meta has the Strongest Hold Over the US Social Media App Rankings
24%
In Q4, The Trade Desk reported strong earnings as its revenue increased 24% YOY to $491 million, and yearly revenue rose 32% to $1.58 billion. Unified ID 2.0 and Disney brought The Trade Desk on board to manage the ad-supported tier for Disney+ which in turn reported an audience graph 12 times more effective in reaching target audiences.
$4 B
During the pandemic, B2B spending on data was raised as marketers no longer collect first-party data at in-person events. In the US, B2B spending on third-party marketing data rose to 3.2% in 2023 and this growth will rebound and spending would reach $4 billion by 2024.
750 M
CEO and co-founder Evan Spiegel announced that Snapchat has 750 million monthly active users which is up from 600 million in April 2022. Whereas about 20% of 150 million users are from North America. Globally, Snap generates just $13 in annual average revenue per user.
72M
As per Apptopia survey, in 2022, Meta has the strongest hold over the US social media app rankings. Instagram, WhatsApp, Messenger, and Facebook have got the highest numbers of downloads then followed by Telegram, Twitter, BeReal.
1.7 %
As per ECI Media Management, in 2023, there will an Ad-cost inflation drop in the US as well worldwide. The US will have a 1.7% point fall to 4.2%, while 0.8 points fall worldwide to 4.4% and TV will account for most of the lower inflation.
$11.99
CEO Mark Zuckerberg recently announced that Meta has come up with a new paid verification subscription service called Meta Verified. They charge $11.99 a month on the web, $14.99 a month on iOS and users on Instagram, Facebook needs to submit their government ID to get a blue verification badge.
57%
Survey by Sermo and LiveWorld revealed that 57% of US-based physicians change their perception of a medication based on the content they have seen on social media. More than 200 physicians across various specialties was surveyed in November 2022.