Twitter Will Start Sharing Ad Revenue With Creators

38%        

Advertiser Perceptions revealed that 3 in 10 marketers are willing to increase their budget this year compared to the last year 2022. 38% want to shift strategy from customer acquisition to loyalty over acquiring new ones. 55% stated that inflation is having some sort of impact on their business, while 45% say both rising interest rates and supply chain challenges.  

83%   

As per the 2022 Piper Sandler survey, in US, 83% of teens were using TikTok at least monthly, 87% of them use Snapchat and followed by Instagram. The amount of time spend with TikTok weekly is more than triple the time spent with Instagram or Snapchat, YouTube is TikTok’s closest competitor.   

8.2%   

Meta Ad revenue growth will recover to 8.2% in 2023 after a historic 2.0% decline in 2022. Meta’s cut its worldwide digital ad spending and this year its monthly users increases to 0.3% worldwide, internet users will dip under 45%. For the first time, Instagram’s monthly user base will be up 4.7% and ad revenues for ByteDance’s social platforms TikTok and Douyin will increase 24.5% this year. 

$8     

Recently Elon Musk announced that Twitter will start sharing ad revenues with creators for the ads that appear in a tweet’s reply threads. In order to share this revenue creators must subscribe to Twitter Blue Verified, which charges $8-per-month as a subscription service. 

$2 B   

Fox acquired Tubi for $440 million in 2020 and now the company has turned down repeated offers of around $2 billion for its free, ad-supported streaming service Tubi. Tubi is one of the smallest streaming services, but growing quickly and its monthly users increased from 33 million in 2021 to 51 million in 2022 and would hit 55 million US viewers in 2023. 

7,000  

Disney has announced its fiscal Q1 earning report, its revenues grew 8% YOY to $23.5 billion and hence topped analyst expectations but saw subscriptions loos and average revenue per user, so the company is willing to undergo reorganization and cut 7,000 jobs.   

75%  

Survey conducted by Lytics stated that 75% of businesses plan to increase their technology budgets in 2023 whereas 58% want to invest in new software and tools to improve their data strategy, 56% want to update their data infrastructure and 43% will invest in privacy and compliance.