YouTube Shorts has hit a Landmark of 50 billion Daily Views
50 B
In Q4, YouTube ad revenues were below the expectations, but Shorts has hit a landmark of 50 billion daily views, up from 30 billion in Q1 2022. In the US, short-form video advertising spending is predicted to increase 10.4% in 2023.
1%
Google’s earnings statement states that it was a tough year as the company has seen 1% revenue growth in Q4 to reach $76 billion. Search and YouTube revenue both experienced declines of 8% to $7.96 billion.
4%
As per latest Meta’s earnings statement, there was a revenue dip of 4% YOY in Q4 to $32.2 billion. Whereas the ad impressions were up by 23% YoY over the same period while the average price per ad fell 22%. Now Facebook has reached 2 billion daily active users.
5%
Dell announced that the company is planning to lay off more than 6,650 employees or about 5% of its workforce. This layoff is due to the drop in demand for PCs and laptops globally. Computer shipments at Dell declined to 37%, while competitors Lenovo, HP and Apple were down 28%, 29% and 2%, respectively.
90
Twitter stopped working for many users for 90 minutes and started showing up again after 6 p.m. ET. Users have received a message that they are over the daily limit for sending Tweets and forcing them to use the scheduled tweets function if they wanted to post updates. 500 is the daily limit for direct messages.
$1 T
Comscore’s 2023 State of Digital Commerce report states that digital commerce spending reached $1 trillion in 2022, a 21% YOY increment. In Q4 mobile also commanded 40% of digital consumer retail spending and engagement with content sponsored by retailers and CPG brands grew 153% on Facebook and 175% on Instagram to 27.2 million and 149 million respectively.
56%
In the US, 56% of Gen Z adults choose to buy from companies that reflect their social values as per Morning Consult. Whereas Gen Z’s figure is lower when compared with other generations, with Gen X at 61% and baby boomers and millennials at 59% each.