In 2022, Apple has Stood in the Top for Shipping 72.3 Million iPhones

6%       

Snap has a new vice president Ty Ahmad-Taylor who came from Meta for organic growth and product marketing during a pivotal period for the company. In October 2022, the company has seen 6% YOY revenue growth in Q3, despite of ongoing macroeconomic and privacy challenges. 

45% 

As per Deloitte’s 2023 Global Marketing Trends report 10% of marketers believe the metaverse is irrelevant to their industry and 45% of respondents viewed development and implementation as a challenge. On the other hand, 41% of marketers planning to invest in Blockchain to support their advertising strategies in 2023. 

72.3 M  

As per IDC, smartphone shipments globally declined to 18.3% YoY in Q4, in 2022, 1.21 billion smartphones were shipped which is the lowest annual shipment since 2013. Apple has stood in the top place for shipping 72.3 million iPhones followed by Samsung shipped 58.2 million units. 

50%    

eMarketers forecast that Thailand has the highest TikTok penetration in the world with 50% social network users and US ranks second with 45.3% social users on TikTok and this penetration would increase to 49.1% by the end of 2026. 

63,000  

Keren Baruch LinkedIn director of product management announced that their newsletter strategy is paying off and Linkedin now boasts 63,000 newsletters, 10 times more than one year ago. Whereas Meta and Twitter both canned their newsletter projects to cut costs.   

65%  

A global survey of 5,000 consumers revealed that 81% of the consumers will reassess their budget over the next 12 months. 79% reassess their spending with retail brands, 52% want a better experience from their favorite brands 76% say companies that provide data security will encourage their loyalty and 65% of consumers say personalisation earns loyalty in 2023. 

255 B  

A mobile data analytics provider stated that downloads grew to 255 billion (11% YoY), and time spent on mobile increased to 5 hours per day, up 3% YoY, OTT apps such as Netflix and Disney+ grew 12% YoY to $7.2 billion.