Digital Transformation Process
Digital Transformation Process
Digital transformation for marketers at its core is about ensuring your entire organization is able to adapt to being smarter, faster, and more flexible through the use of most relevant marketing technology and people strategy. We help your company by refining your digital channels to gain deeper and more measurable insights that inform your approach and improve your customer’s journey.
An essential part of the transformation is building an analytics foundation and discovering the business scenarios that deliver results which align with your vision. Bowery Data will help you manage your Marketing technology stack, cloud service provider, optimize pricing and deliver a detailed road map to derive maximum value out of your digital infrastructure.
Pillars of Success
Digital Transformation RoadMap
We will help you work with your organization from Exe stakeholders to frontline stakeholders to develop a vision for a better company in the future. Design a roadmap from current state to future state business goals. Identify the current and future state process map, staffing needs and vendor choices to set you up for success.
Tools and Vendors
Identify the best of breed tools and vendors that is uniquely suited for your business. Our tailored vendor evaluation and tools capability evaluation matrix will help you identify the tools that's the right fit. We will help you choose your cloud provider, data warehouse solution and AI and Machine Learning toolkits to set you up for success.
Communication and Evangelization Plan
Communication and socializing the future state benefits is the key to the success of any digital transformation. We will help you define a communication strategy, benefits of future state and conduct workshops.
Tracking Progress and KPI's
Measure progress toward your goal. Identify key KPI's that ties the digital transformation roadmap to organizational wins. Whether your measuring your KPI's on increased collaboration or revenues we will help you get there.