Female CMOs Outnumbered Male Ones in 2021

$80 B

Now the users can try virtual product try-on via Snapchat for the first time through the AR business strategy. Because of this new feature, since January 2021, about 250 million Snapchatters have used AR Shopping Lenses and this number still hits 5 billion, according to Snap. Even Facebook, TikTok, Instagram, Pinterest and Twitter also are looking for growth in the social commerce market. As per eMarketer predictions, U.S. sales are expected to raise $45.7 billion in 2022 and hit $80 billion by 2025.

71%

As per Spencer Stuart report, female CMOs outnumbered male ones in 2021. Actually, there would be 23% of women advertising CMOs in 2016, this further increased to 52% in 2020 and now it further hit 71% of first-time CMOs were women. However, just 15% of CMOs in 2021 were from an underrepresented racial or ethnic group.

$21.2 B

In recent times the growth of connected TV (CTV) was perhaps the most prominent. As per IAB’s “2021 Video Ad Spend and 2022 Outlook, CTV ad spend rose 57% in 2021 to $15.2 billion and is predicted to rise an additional 39% in 2022 to $21.2 billion.

$2 B

Now eMarketer data shows that US podcast ad spending would ramp up by $2 billion by 2023. In the U.S, podcasts have nearly reached one-third population and would use for more than 50 minutes per day. Our tech innovation allows advertisers to scale, measure, and effectively target podcast listeners all over the world. By 2024, the advertising channel that projected to reach 504 million global listeners.

83%  

A survey was conducted by Royal Mail Marketreach on how businesses can make the most of their customer mail and the report revealed that about 88% of the users read all of their customer mail, where 76% for emails, 58% for texts and 44% for app notifications. All age groups engage with mail, 85% say they view the mails, 65% say they save for later reference and 40% say they show for the others.